You will be redirected to the page you want to view in  seconds.

SOCOM tries again with propaganda research

Aug. 12, 2014 - 06:03PM   |  
U.S. Marines assigned to Special Purpose Marine Air Ground Task Force conduct advanced marksmanship training alongside Colombian Marine Infantry personnel.
U.S. Marines assigned to Special Purpose Marine Air Ground Task Force conduct advanced marksmanship training alongside Colombian Marine Infantry personnel. (Spc. Juancarlos Paz / Army)
  • Filed Under

The Pentagon’s Special Operations Command will conduct a social research program in Colombia to help shape future propaganda efforts, newly released military records show.

It is the latest in a series of SOCOM attempts to gauge the effectiveness of its propaganda programs, which have been under attack in Congress and lost some of their funding in the last year.

The Global Research Assessment Program, SOCOM documents show, will hire an outside contractor to develop and conduct a poll in Colombia to gauge which propaganda arguments are the most effective.

The program will identify and analyze target audiences for propaganda, determine which programs work the best and then send the results to command officials and others with an interest in the results, the documents show.

SOCOM has tried for years to come up with a better way to determine if its propaganda programs, also known as military information support operations, actually work. In 2012, it requested information on what it then called the Global Assessment Program to provide “global assessments and prove measures of effectiveness” for propaganda programs. That request was withdrawn for budget reasons.

It tried again in January with a request for information for potential contractors to devise pick potential audiences for propaganda campaigns and then see if the programs worked. In February, it sought a contractor to move the program forward.

That work stalled in April after unnamed congressional committees sought more information on how the programs would work. Now, SOCOM has the latest proposal that limits activity to only Colombia.

U.S. special operations units have operated in Colombia for decades, primarily to help the country fight drug cartels and a rebel group that threatened the nation’s democratically elected government. The influence of the drug cartels has faded, while the rebels’ strength has diminished.

Answers by RallyPoint

Join trending discussions in the military's #1 professional community. See what members like yourself have to say from across the DoD.

More In News

Start your day with a roundup of top defense news.

VA Home Loan

Search By:

Product Options:
Zip Code:

News for your in-box

Sign up now for free Military Times E-Reports. Choose from Money and Education. Subscribers: log in for premium e-newsletters.

This Week's Army Times

This Week's Army Times

CrossFit vs. unit PT
Troops will do the training plans in a $2.5 million study

Subscribe for Print or Digital delivery today!

MilitaryTimes Green Trusted Classifieds Looking to buy, sell and connect on Military Times?
Browse expanded listings across hundreds of military installations.
Faces of valorHonoring those who fought and died in Operations Iraqi Freedom and Enduring Freedom.
hall of valorThe Hall of Valor is a searchable database of valor award citations collected by Doug Sterner, a Vietnam veteran and Military Times contributing editor, and by Military Times staff.

All you need to know about your military benefits.

Benefits handbook

Guard & Reserve All you need to know about the Guard & Reserve.

guard and reserve handbook