What the US Army can learn from the Brits’ ‘snowflake’ recruiting campaignThough it's gotten a lot of blowback, the British Army says their millennial-targeting recruiting campaign is working.By Meghann Myers4 years ago
The Army needs to attract Gen Z’s best and brightest, so it’s working on its sales pitchThe Army is completely rethinking how it markets itself to potential soldiers, and where it's going to go to get through to them.By Meghann Myers4 years ago
Army recruiting is heading to the big cities, looking for Americans who’ve never considered joining upNew recruiting efforts will focus on attracting youth from bigger cities in the Northeast and on the West Coast.By Meghann Myers4 years ago
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